The first question I’m sure you want answered is, “What is OptimizePress?”
Put simply, OptimizePress is a Premium WordPress theme.
That’s what it is, but now comes the fun part. You see, it’s not your ordinary WordPress theme. This theme is supercharged (i.e. loaded) with dozens of templates you can use to create:
- Sales Pages
- Squeeze Pages
- Video Optin Pages
- Membership Site Pages
- Sales Funnels
- Product Launches
- … and of course, a blog
…like I said, not your normal WordPress theme.
I’ve created this guide to help you make an informed decision on whether or not you should purchase OptimizePress. It’s a theme I use myself in my business – and that’s why I feel qualified to give you a proper review of it.
Sure I like it, but that’s not enough for you to go on now, is it? You don’t know me… but hopefully after this review you’ll be able to make an informed decision about whether or not you should get it.
- 1 Who It’s For
- 2 What It’s Used For
- 3 Why So Many People Like It
- 4 Alternatives to OptimizePress
- 5 Behind the Scenes Peek Video of OptimizePress
- 6 How You Use WordPress and OptimizePress
- 7 What You Need To Get It All Set Up
- 8 How WordPress and OP Pages are Created
- 9 What is a Squeeze Page?
- 10 What is a Launch Sequence?
- 11 What is a Sales Page?
- 12 Is OptimizePress Membership Software for WordPress Host?
- 13 What You Need In Order To Make It Work As a Membership Site
- 14 Other Add Ons and Software You Might Want To Check Out
- 15 Who Created OptimizePress?
- 16 Is It Free or Does It Cost Money?
- 17 Where Can You Find Help?
Who It’s For
I’d say the theme is definitely designed to target Internet Marketers.
Personally I don’t care much for the blog template which comes with it. I prefer to use the theme to create optin pages, members areas, etc. instead.
The WordPress Blog Template
The “blog” template is pretty much just a very basic template with content on one side, sidebar widget, and a horizontal menu. I’m sure you could spend some time customizing it to look a little nicer, but if all you want to do is install a blog on your site and you’re not concerned with marketing funnels, squeeze pages, and all that stuff, then I’d say choose another WordPress theme like StudioPress or WooThemes.
It’s kind of a pain doing it that way though because you might have two installs of WordPress and use plugins to connect them together; but if you want to use OptimizePress as a training area and your blog to have a different theme, you might be stuck doing this.
What It’s Used For
I mentioned earlier in a bulleted list what kinds of things the theme is capable of creating, but at the simplest function you could say it’s designed to do two things:
A: Capture the lead
B: Create an organized members training area where you can deliver your content
Here’s a couple examples:
Video Lead Capture Page Example…
WordPress Training Classroom Member’s Area (click to enlarge)…
Why So Many People Like It
In today’s crazy Internet, caffeine-driven world, how do we want everything to come to us?
WordPress Hosting is Faster.Better.Easier
Years ago Internet marketers like yourself had to create these sort of pages by hand, so to speak. They had to search online for predesigned templates (or bang their heads against the keyboard trying to build one themselves) which they could download and edit the code so it would look and do as they pleased.
Could you imagine having to create a 5 day video launch sequence where you had to code the pages by hand and find and embed fonts and cool little arrows images…
All the while having to design a membership site with tons of pages like log in pages, acceptance pages, membership level pages, etc.
OptimizePress Does It All
OptimizePress does this all for you with just a few options checked for a page you want to create. If I want a video sales page with an optin, I can have one up and running in literally under 5 minutes.
Alternatives to OptimizePress
If you want to know what other programs and software exist out there which are comparable to OP, then here’s a few.
To be honest, I’m not qualified to give a proper review of these other themes, however I will say that OptimizePress is most compared with Kajabi from what I’ve seen.
Here’s a short list of other options to go with
- (not WordPress)
- Profits Theme
- Authority Pro 2.0
- Rapid Risidual Pro (not WordPress)
Behind the Scenes Peek Video of OptimizePress
How You Use WordPress and OptimizePress
As I showed in the video above, OptimizePress makes use of Pages rather than Posts (what’s the difference).
Makes sense, right?
WordPress Creation Pages
- squeeze pages
- sales pages
- membership pages
Posts are typically associated with blog posts where people come read your article and if you’re lucky, they leave a comment. Now tell me, how many squeeze pages have you seen which allows comments?
Very few, if any.
Making Marketing Funnels Thought
So when you’re creating your marketing funnels, members area, launch sequences, etc., these are all going to be WordPress pages you’re setting up.
What You Need To Get It All Set Up
To use OptimizePress you’ll need:
- a WordPress web hosting account
- WordPress installed from wordpress.org on the hosting account (not a free blog from wordpress.com)
- a copy of OptimizePress
- the theme activated under your Appearance tab in WordPress
That’s about it as far as what you need in order to use it; however, if you plan on making the site a membership site, you’ll need to install other things as well (see that review by clicking the link above).
How WordPress and OP Pages are Created
OptimizePress uses a multiple template system, meaning that just because you have it activated as your theme, the pages you create can look quite different from each other depending on which template you choose.
Creating Your First Page
So to create a new page, just head over to your “Add New Page” area in your blog’s admin area and select which kind of page you want to create (imaged above).
Following that, there’s a whole set of options you can set for your page even before entering anything into the WordPress content box, which is many times used just for adding bullet points or short testimonials. For example, you can create and write your headline, subheadline, embed video, set up an optin form, embed header images, and more all from the on page options below the WordPress content box in your editor.
You Have Options
Once your page is set up the way you like it, just click “Publish” to have the page live and begin capturing leads or sending people to areas on your site you want them to go.
For me, OptimizePress is best utilized in my business for creating 4 types of pages:
- Squeeze Pages
- Product Launch Pages
- Sales Pages
- Membership Pages
Templates OptimizePress Comes With for WordPress
We’ll talk about membership sites in the next section, but for now let’s look at some template examples OP comes with.
First though, just in case you’re new to all these terms, I’d like to mention what exactly a squeeze page, product launch, and sales page is…
What is a Squeeze Page?
A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.
What It Is
So basically it’s a page or place you send people to where you want to squeeze them through something, usually an email optin form, so you can get them on your list or take some sort of action.
You can think of it like a funnel through which you send people and in the middle of the funnel is where trust is built up and your followers can begin to see you as an authority or as a person who has something which can help make their lives easier, richer, and/or more enjoyable.
The squeeze page is the entrance to your marketing funnel.
Here’s some example squeeze page templates OptimizePress comes with…
What is a Launch Sequence?
A launch sequence is when you’re sending users (typically people who have signed up on your newsletter through your squeeze page) to a preset number of pages you have set up designed to build you up in their eyes so that when you ask them to buy something, they are primed and ready to buy.
In other words, it’s a set of pages with training material designed to get users to see you as a trusted authority in whatever niche it is you’re in. Then after the “launch sequence” has played out (usually X number of days), you ask them to buy your product.
Going To Second Phase With Hosting
This takes us through the 2nd phase of our marketing funnel and hosting it.
Here’s some example Launch Page template OP comes with…
What is a Sales Page?
A sales page is the page on your site which attempts to sell your product or service to a site visitor.
It should give them all the necessary information they need in order to make an informed decision on whether or not they should buy your product.
Types of Sales Pages
Typical information included on a sales page might include (but not limited to):
- Background information
- Product features, advantages, and benefits (focus heavy on benefits)
- How the user can pay and how that’s all handled
So here’s the final piece of our marketing funnel:
Of course also included after users hit your sales page is what… the SALE!
Of course OptimizePress comes with a number of sales page templates. Here’s a few to look at.
The great thing is that you can create these pages in literally a few minutes (rather than coding your own), assuming of course you already have a video recorded if you’re using a video template.
In our next article, we’ll take a look at the other end of things and how OptimizePress can help you deliver your content after a visitor has gone through your marketing funnel and purchased your product.
Membership Sites For WordPress
That’s right… we’ll be talking about membership sites baby!
In addition to that, I’ll also give a few tips on what else you might want to get when setting up your membership site (with OptimizePress) as well as a few marketing pointers.
So let’s get started…
Is OptimizePress Membership Software for WordPress Host?
The short answer is no, it’s not membership software all on its own.
It’s a vehicle you can use (or portal or set of templates) to deliver your content and easily create membership style pages (and sites), such as login pages, non member menus, member menus, membership confirmation pages, after log out pages, etc.
From their customer training area, they say this:
OptimizePress provides a template system for your membership site, but does not provide the actual site security or member management systems.
As you might recall, OptimizePress is a theme, not a piece of membership software.
What You Need In Order To Make It Work As a Membership Site
Once you buy the theme, you’ll gain access to their members area where there is a ton of training videos and tutorials on how to set it up and configure it. Straight from their training area, they mention if you plan to use OptimizePress as a membership portal, they recommend using either the WishList Member plugin for WordPress (affiliate link) or the Digital Access Pass plugin.
I’ve made use of the WishList plugin and have some experience with that, but I hear Digital Access Pass is good, too.
These are the plugins which will actually power your membership website. They allow you to do things like:
- create membership levels
- secure your membership site
- manage members
- set up membership payments
- drip feed content over time
- and more
For the most part, that’s all you need to make your site work and function as a membership site:
- Membership Plugin
So why do you need OptimizePress then? Why not just get a membership plugin?
Simple. It allows you to easily create an entire website built to capture leads, presale the lead, close the sale, deliver the content to a user in a nice interface, and create membership style pages with just a few clicks of a button (like a login page or payment accepted page).
Without the template, the membership plugins leave it up to you to create many of these pages.
Other Add Ons and Software You Might Want To Check Out
WP Drip Plugin
There’s a plugin (and feature) I’d like to mention (okay you guessed it, WP Drip) but first I’d like to tell you what kind of feature it is and why you might want it.
It’s called “Drip Feeding”.
This means when a new person signs up for your course, instead of giving them 100% of your material as soon as they sign up, you “drip” them content over time. In other words, you might have 100 videos loaded in your course but you only release 10 videos per week to the new subscriber.
There’s a couple reasons why you might want to do this…
1. If they are brand new to the subject, sometimes too much content at once will overwhelm them and they won’t know exactly where to start. Or maybe they do know where to start but get distracted and jump ahead and watch videos or view content out of the desired sequence you intended.
By drip feeding them content over time, you can be assured you’re only giving them the content you want them to see and review now.
2. It helps to keep users subscribed to your service.
Who wants to spend $50 a month on a membership which adds no more value than the day you bought it? Memberships which provide access to tools and services typically don’t have as much of a problem with this.
But when your membership site is an information only membership site, you gotta keep the training and insights coming, otherwise members will leave.
As far as I know, Digital Access Pass provides a good functionality of drip feeding, but WishList Member (the one I have more experience with) was a little difficult to figure out how to properly drip feed content to your members.
So I suggest checking out a plugin called WP Drip. It makes dripping content to members a breeze.
Easy Video Player
I LOVE this software. Check out my tips on using it here – 11 Smart Tips for Using Easy Video Player.
Basically, it’s in my opinion the best video software out there, especially when you use it in conjunction with Amazon Web Services (AWS).
Although OptimizePress has decent video embedding capabilities, it doesn’t compare to Easy Video Player for delivery. EVP also allows you to make it so people can’t embed or download your videos and upload them to or something (i.e. steal your work).
Read my review of it for more information.
That’s about it for using OptimizePress as your portal to your membership website.
Who Created OptimizePress?
It was created by a gentleman from the U.K. named James Dyson. Other than telling you he’s a young entrepreneur and successful Internet marketer, I’ll leave it at that and let you go read his about page for more information.
Is It Free or Does It Cost Money?
It cost money. As of the time this article was written, it costs $97.
Where Can You Find Help?
There are lots of places you can find help should you run into problems with its installation, customization, and/or maintenance.
If it’s a specific theme problem like installation issues or template related problem, then you’ll find tons of training videos and tutorials in the OptimizePress members area. They also have support through email but are very strict (as far as I know) with making sure it’s an OptimizePress related issue only (makes sense to me).
If you’re having other issues, you can always post in the WordPress Support Forums or any other WordPress related forum and ask your question there.
There’s also lots of WordPress gurus out there who would be more than happy to accept payment in exchange for their professional services.
And I’d like to give a personal thank you out to James Dyson for creating an awesome theme.